Graphic Design in Halifax
Thank you for visiting the personal portfolio of Karen Gaudet, graphic designer and owner/art director at Graphic Design Halifax, a small design studio based in Halifax, that serves Atlantic Canada.
Karen specializes in the design of print materials and advertising. This includes materials such as brochures, Logos, corporate identity, newspaper and magazine ads, basically, anything that gets printed.
There's no question that online media, such as a website, is integral to the success of your business. However, internet marketing MUST be used in conjunction with other marketing materials in order to successfully market your business and help you to reach your potential.
People still expect printed materials. Business cards, letterhead, flyers, posters, brochures and printed materials reinforce the credibility and existence of your business. They are your 'front line' and a powerful tool in leading people to ... your website, your store, your office, or your event.
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Bilingual Graphic Design
Whether you need content written or edited, Karen offers design work in english and french.
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Thinking In Green
The environment is important to us and we're committed to doing our part in considering it in all facets of our work. We're learning as we go and doing everything we possibly can to make a difference.
We understand the global environmental situation and feel that sustainable design is a necessary reaction to the global environmental crisis.
We specialize in the design of print materials, so ink and paper have become an important issue to us. It's not about going paperless, which would require an entire worldwide paradigm shift, it's about using environmentally friendly products to make an environmental difference.
Using FSC certified paper and environmentally friendly inks is one way to make that difference. If you want to ensure that your project takes the environment into consideration, ensure that the products and printing services you use display the FSC Logo or are printed by a printing company that has taken measures to reduce environmental hazard. The FSC Logo ensures you that the product is FSC certified.
What does FSC certified mean? Who is the FSC and what are their responsibilities?
FSC Canada stands for Forest Stewardship Council of Canada. The Forest Stewardship Council of Canada provides an international certification and labeling system that guarantees that the forest products and services you purchase come from responsibly managed forests and verified recycled sources. (Source: www.fsccanada.org)
We can supply you with the names of some printing service bureaus complying with FSC standards in the HRM. If you're a printing service bureau that complies with FSC standards, please let us know so that we can add you to our resources list.
Visit the FSC Website___________________________________
How To Be Sustainable
* Environmentally conscientious supplies
* Energy-efficient lighting in the office
* Paperless invoicing
* Recommending green printers
* Recycling
* Paperless price quotes
* Using ethical suppliers
* Online communications
* Printing only when necessary
* Minimal hard-copy data storage
* Maximize electronic data
* Support green-based companies
* Stay informed
* Being conscientious of non-renewable resources
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Design, Ethics & Sustainability
RELEVANT ARTICLES
Design magazines, pages, and links both critically, and as a form of resource.
Sustainability Toolkit Designers
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Logo Design and Brand
A well designed Logo plays an integral role in establishing a visual identity and brand, for your organization, service or event. It creates a connotation about your business in a split second. Through emotional response, it makes an immediate connection to your target audience. Through perception, it defines the expected and desired experience.
By definition a Logo is a typeface, symbol, icon, emblem or graphic that acts as a means of identifying an entity. But what it's really about is 'making your mark' and setting yourself apart from the rest in an intensely competitive era. Its most important role is establishing instant recognition. In time, your Logo will become recognizable and mentally define who you are in an instant.
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Corporate Identity
Your Logo is a piece of the building block of your brand and visual identity. Corporate identity, on the other hand, is not just your Logo, but the sum of all things that convey who you are and what you do. It is your Logo, your corporate colours, your stationary, your place of business, address, office space, employees, values, marketing pieces, associations and much more. A strong identity is integral to your marketing potential and develops over time. It establishes credibility, it connects you with your prospective clients and creates a sustained relationship with your existing clients. Your brand is what people envision when they think of your business. It's this vision that keeps clients coming back.
Visit Our Logo Design Page___________________________________
Advertising Services
* Print Advertising - Advertisements in printed form such as magazines, newspapers and flyers
* Point of Purchase Advertising - Materials such as large displays located in stores
* Outdoor Ads - Materials found on buses, bus shelters, benches, billboards and other outdoor advertising
* Internet Advertising - Advertisements found on websites such as banner ads
* Email Marketing/Advertising - Ads that are circulated via email to promote or sell a product or service
* Social Media - Ads, invites and promotional materials found on social media outlets
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ADVERTISING MATERIALS
* Promotional mail-out postcards
* Invitations to events
* Magazine ads
* Publication advertisements
* Promotional flyers
* Promotional brochures
* Promotional newsletters
* Newspaper ads
* Posters
* Promotional mail-out campaigns
* Promotional magazine inserts
* Promotional hang tags
* Magazine ads and page layout
* Yellow pages ads
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Design Process
Design is a process. Here's an idea of what to expect once we begin your project:
In the first stage of the design process, you will describe what you need designed, and what it entails. This will include discussion about problems and issues that we may encounter, initial ideas, concerns and limitations. As well details of the end product will be exchanged including size, colour, and timelines.
The second stage of the design process is research. We will endeavour to research your project in order to know the product/service/company/event we're representing and the materials required for successful design completion.
The third stage of the design process is brainstorming. In this stage we'll start to explore any and all ideas that could possibly result in the end design. The client is generally not included in this stage of the process, but ideas, thoughts, and possibilities presented (by the client) in the initial meetings are.
The fourth stage of the design process is to start to eliminate some of the ideas that came from brainstorming and start to zero in on the better ideas. At this point we will supply you with some concept mock-ups.
Once you've reviewed the mock-ups, a decision will be made as to the direction we will head in. A discussion about the likes and dislikes of the concepts will enable us to better understand what you like and the image you want to project.
In the fifth stage, a second round of further developed designs will be supplied to you. These drafts will take your likes and dislikes, and our discussions, into consideration.
In the final stage, the successful design concept will be developed to completion.
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Connection Central
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By phone: 902-452-9693
By fax: 902-835-9693
By appointment or by mail:
1791 Barrington Street, Suite 300
Halifax, NS B3J 3K9
By email: karengaudet@gmail.com
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Vector Graphic Design
Logo designs and graphics can be created using bezier curves, that scale well to accommodate any application from placement on a business card to placement on the side of a shipping vessel. Vector Graphics ensure the image stays crisp and clear in small and large-scale production of literally any size.
Vector graphics are graphics that are designed using design software. Unless you have this software, you won't be able to open or use the graphics yourself. However, the file will be needed in future by the printing service bureau or manufacturer should you create any material that requires scalable graphics.
More and more manufacturers are requiring vector graphics to produce materials. Whether you're manufacturing a fabric product, a CD cover or a lapel pin, check first with your manufacturer to find out about their print specifications.
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Quick Links
Complete Care Hospital For Pets
Maritime Council of Machinists
Affiliation With Bigstockphoto
Is it your dream to be a professional photographer? Do you have hundreds of great photos sitting on your memory stick? Well, maybe it's time to put those photos to good use, to share them, and perhaps earn some extra income.
If you'd like to give selling your photos a try, just click the Big Stock Photo link below and give it a try. It's easy to use and doesn't cost you a cent.
Opportunities
If you feel you'd be a creative asset to our team, if you need to sub-contract some design work, or you just have an opportunity that you'd like to discuss, please forward your request, portfolio, or resume by email, or simply give us a call. We're always open to creative opportunities and keeping an eye open for good freelancers to add to our team of associates.
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