Design Newsletter

Today we're celebrating the release of our first newsletter. We've decided that each month we'll focus on a particular client and project. The newsletter will discuss the details of the design project, the issues that had to be dealt with, and the outcome.

We'd love to hear your feedback.

Newsletter No 1 

Mandate: Brochure Design For Basin View Chiropractic

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Basin View Chiropractic was interested in having a marketing piece designed to promote awareness of their practice. They wanted it

to appear similar to their website and contain images of the chiropractic doctor working with patients. They were able to supply their

own photos, and had already prepared the layout of the content ahead of time. They were a great company to work with, a lovely

group of people and we very much enjoyed the experience.

They had considered designing their own brochure because, let's face it, anyone can copy and paste. We're glad they didn't. Design

work that is done by non-designers is completely obvious and could be detrimental to the credibility of your business.

There were several issues to be solved as a part of the design process for the brochure. First, we wanted to create a brochure that

stood out, that was attractive and appealing to the eye. The colors of the website were very nice. They were calm and earthy and a

fine choice for a website, but wouldn't attract attention to a brochure, especially if it was on a rack with other brochures. The client

agreed - we had to consider alternative colors.

The next hurdle was the imagery. The photos supplied by the office were of good quality and did a great job of showing the doctor at

work and how comforting and painless chiropractic therapy can be. However, rather than show people in the process of getting chiropractic services, we felt it would be more effective to show people the 'benefits' of using the chiropractic services, to let people know that having chiropractic services was going to lead to better health. The client agreed that we should use imagery that was joyful, happy, and created a sense of comfort. In order to achieve this effect we also felt that the imagery should contain colors that were bright, warm and depicted a sense of well being. We recommended imagery that we felt was applicable for this application, and the client chose what they felt most represented them and the image that they wanted to project.

Then we were well under way. The brochure was text heavy, so we went to work eliminating text where possible, to reveal content that told the viewer about the practice, the services they provided and the people who are employed there. We made the editing recommendations, and the client was totally in control of what stayed and what was eliminated.

Basin View Chiropractic was very pleased with our working relationship, were able to give and receive recommendations and feedback, and were very happy with the outcome of the brochure.