LOGO DESIGN, BRANDING AND VISUAL IDENTITY HALIFAX

IT'S A BRAND NEW YEAR

It's amazing how widespread branding has become. Who knew that one day we'd even be branding people? In this fast paced, and highly competitive environment we live in, branding is essential. 

This year I'd like to place more focus on Logo design. As I've been designing Logos over the last few years its become one of my favorite materials to design. What I love the most about it is the process, the development. It's like a butterfly that emerges from a cocoon. You know its coming, but its always a beautiful surprise when it does.

Many designers set out to create anywhere from one to three initial concepts to supply to the client in hopes that they love it and it will be the Logo. I think its virtually impossible to do this. Logo design is a process, and without the process you may end up with an attractive Logo, but not a meaningful, and most importantly, conceptual Logo.

One of my professional New Years Resolutions is to continue to learn more about Logo development and theory, to delve more deeply into Logo design, branding, corporate identity and visual identity. If you know of any current reads I shouldn't miss, please be sure to send me a comment.

LOGO, BRANDING AND VISUAL IDENTITY

What exactly is it?

Your visual identity describes your business and the visual image you want to project to the world. This image is wrapped up into one icon/graphic/logo/design that can function well in different contexts. It defines who you are and what you do in an instant. It's about 'making your mark' and setting yourself apart from the rest in an intensely competitive era.

A well designed Logo builds loyalty, and establishes the first crucial impression of your business or organization. It says everything about you in a split second. Through emotional response, it makes an immediate connection to your target audience. Through perception, it defines the expected and desired experience.

Your Logo is the building block of your brand. Your brand not just your Logo, rather, its a culmination of the sum of the things that you are. It is your Logo, your corporate colors, your place of business, address, office space, your look, your feel, employees, values, marketing pieces, associations and much more. A strong brand is integral to your marketing potential and develops over time. It establishes credibility, it connects you with your prospective clients and it creates a sustained relationship with your existing clients. Your brand is what people envision when they think of your business.

Again, who knew that one day we'd even be branding people?  What will we be branding next?

Karen Gaudet