Whiskers To Wags, Quality Crafted Dog and Cat Accessories

Corporate identity can sound so, well, corporate, institutional almost. But, the fact is that it's not. It's actually very organic, individual and personal. Every business that has any aspirations of being successful in this era has to consider corporate identity and branding to one degree or another. And lets face it, no one goes into business without aspirations of being successful.

If you're a new and developing business, there's no time like now to start the early stages of your corporate identity or visual identity. We all have priority lists, this is not something to place low on your priority list, we all have budgets that we have to work within, this is not something to place low on your budget. Your visual identity begins in the early stages of your development, whether you're a small, medium or large company. You could be a mid to large size company or corporation that has experienced some success without a corporate identity. Develop your visual identity and see what happens.

It all begins with a logo, a business card, letterhead, signage, and perhaps a poster or brochure. These are the very typical beginnings of the building of a brand, a corporate identity, or, visual identity. You have to start at the beginning, and this is the beginning.

Your visual identity describes your business and the visual image you want to project to the world. This image is wrapped up into one icon/graphic/logo/design that can function well in different contexts and is referred to as your Logo. But, your Logo is only one piece of your visual identity. Your Logo defines who you are, what you do, and how you want to represent yoruself in an instant. It's about 'making your mark' and setting yourself apart from the rest in an intensely competitive era.

A well designed Logo builds loyalty, and establishes the first crucial impression of your business or organization. It says everything about you in a split second. Through emotional response, it makes an immediate connection to your target audience. Through perception, it defines the expected and desired experience.

Your Logo is the building block of your corporate identity, or, brand. Your brand not just your Logo, rather, its a culmination of the sum of the things that you are. It is your Logo, your corporate colors, your place of business, address, office space, employees, values, marketing pieces, associations and much more. A strong brand is integral to your marketing potential and develops over time. It establishes credibility and instant recognition, it connects you with your prospective clients and it creates a sustained relationship with your existing clients. Your brand is what people envision when they think of your business. Your Logo is how people envision your business when they see your Logo.

On our website, you'll find some samples of Logos we've designed. Some of these Logos are a piece of a Corporate Identity Package. You can see the Corporate Identity Package, and how all pieces work together, in our clients list.

We've recently completed the beginning stages of identity for Whiskers To Wags, a company based out of Halifax that produces quality crafted dog and cat accessories. A very exciting project, and a lovely group of people. Adele Morar, Whiskers To Wags owner, is awesome to work with, spectacular at what she does, has a very keen eye, and a (smart) desire to get things right the first time. In fact, this weekend they have a trade show at the World Trade And Convention Center, Halifax.

Whiskers To Wag produces accessories for cats and dogs. Their line includes leashes and collars that any pet owner would LOVE to have! Their specialty? Tartan designs. So, whether you want a leash with sailboats, polka dots, and many other designs, this is what they do. We can't wait to place our order for Jake, the 'office dog'. Can't decide between the Cape Breton Tartan or the Nova Scotia Tartan, but have narrowed it down to one of the two.

Whiskers To Wags initial project included the design of a Logo, business card, tags for the products, labels for the products, a 'Pull Up Banner' for trade shows ( or any type of collapsable exhibition ) and of course, a store front, and tartan designs, for the collars and leashes.

We wish them continued success and good fortune. Thanks for the business Adele! Soon, we'll be back at it designing and producing another series of Tartan collars and leashes. I'm looking forward to it.

Stay tuned! For more information or to place an order with Whiskers To Wags please contact Adele Morar at 902-401-0632. Visit their website at www.whiskerstowags.com, its in the early stages, but there for orders now.