EVENT DESIGN IN HALIFAX

EVENT DESIGN

THIS IS ONE OCCASION YOU DON'T WANT AN UNEVENTFUL EVENING.

The success of an event depends on its marketing and promotion. Whether its a dance, a fundraiser, a work Christmas Gala, an art show, or a mailout campaign you cannot succeed without promoting it. Your print material not only provides information and details, it defines the style of your entire event and sets the stage for a great success.


You can use printed material without social media to successfully promote an event, but you cannot use social media without the the professionally designed materials and expect a successful event. (In the case of social media, the materials wouldn't be printed, they would instead be uploaded to the internet.) Social media, in conjunction with your printed visual media is the way to go. For example, creating a facebook page and uploading your promotional poster is fast becoming a popular source for promotion. Of course not everyone uses the internet for social networking so printed material is integral, and allows you to reach the masses. Creating a facebook page without visual promotional material is a waste of time. No one will pay attention to your page without the visuals. Have you ever seen an event posted on Facebook that has the little baby blue head in the placeholder for visuals? Then you know what I mean.


We've had the honor and privledge of managing the entire scope of artwork for several large scale events in Halifax over the last few years. Several of our larger scale event productions include materials designed for events held by The Cobequid Community Health Centre, in Sackville, Nova Scotia, namely The Annual Appeal and The Annual Valentine Gala. A wonderful group of people to work with. As well we've provided all graphics for The Forever Yours Bridal Show held at The Casino Halifax, put on by Weddings Nova Scotia and Atlantic Canada Weddings, and the trade show materials for Xtremetech, an Edmonton based company promoting new technology.


We're currently in the process of managing production and design of an exciting advertising campaign for Lotus Jewellry for their Kameleon Design jewelry in upcoming trade shows CTGA Gift Show Toronto, Mode Accessories Show in Toronto and the Alberta Gift Show. A lovely group of people to work with, and their unique jewelry designs are fantastic. As well, we're in the process of designing the Corporate Identity development and trade show preparation for an upcoming retailer.

Work samples coming soon.


Event Materials and Collaterol:

Event logos

Promotional Posters

Signage

Event Itineraries

Promotional Mail Out Postcards

Tickets

Invitations

Magazine Ads

Flyers

Newspaper Ads

Letterhead

Newsletters

Envelopes and Return Evvelopes

Donation Cards

Magazine or Guide Inserts

Hang Tags

Magazine page layout and advertising

Banners

LOGO DESIGN, BRANDING AND VISUAL IDENTITY HALIFAX

IT'S A BRAND NEW YEAR

It's amazing how widespread branding has become. Who knew that one day we'd even be branding people? In this fast paced, and highly competitive environment we live in, branding is essential. 

This year I'd like to place more focus on Logo design. As I've been designing Logos over the last few years its become one of my favorite materials to design. What I love the most about it is the process, the development. It's like a butterfly that emerges from a cocoon. You know its coming, but its always a beautiful surprise when it does.

Many designers set out to create anywhere from one to three initial concepts to supply to the client in hopes that they love it and it will be the Logo. I think its virtually impossible to do this. Logo design is a process, and without the process you may end up with an attractive Logo, but not a meaningful, and most importantly, conceptual Logo.

One of my professional New Years Resolutions is to continue to learn more about Logo development and theory, to delve more deeply into Logo design, branding, corporate identity and visual identity. If you know of any current reads I shouldn't miss, please be sure to send me a comment.

LOGO, BRANDING AND VISUAL IDENTITY

What exactly is it?

Your visual identity describes your business and the visual image you want to project to the world. This image is wrapped up into one icon/graphic/logo/design that can function well in different contexts. It defines who you are and what you do in an instant. It's about 'making your mark' and setting yourself apart from the rest in an intensely competitive era.

A well designed Logo builds loyalty, and establishes the first crucial impression of your business or organization. It says everything about you in a split second. Through emotional response, it makes an immediate connection to your target audience. Through perception, it defines the expected and desired experience.

Your Logo is the building block of your brand. Your brand not just your Logo, rather, its a culmination of the sum of the things that you are. It is your Logo, your corporate colors, your place of business, address, office space, your look, your feel, employees, values, marketing pieces, associations and much more. A strong brand is integral to your marketing potential and develops over time. It establishes credibility, it connects you with your prospective clients and it creates a sustained relationship with your existing clients. Your brand is what people envision when they think of your business.

Again, who knew that one day we'd even be branding people?  What will we be branding next?

Karen Gaudet