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DESIGN MANDATE: Develop a visual identity, starting with a Logo, for Today's Family Church of Halifax, Nova Scotia. Today's Family Church is a non-traditional, non-conformist, 'come as you are' group. They pride themselves on casual services and a wealth of diversity. Their mission: to worship God, to encourage faith, to build community and to demonstrate the Gospel of Jesus Christ. The Logo reflects these values in its use of a recognizable church symbol. While the cross is traditional as a church symbol, it's used in a more non-traditional way to create a more contemporary graphic that connotates the congregation's non-conformist values.
DESIGN COLLATERAL: Logo, Letterhead and four Business Cards
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DESIGN MANDATE: Design a Logo for New Leaf Canada Immigration Solutions. New Leaf Canada is a business located in Halifax HRM that provides support to new immigrants coming to Canada, both temporary and permanent. Their goal is to make the journey and transition as smooth and easy as possible.
DESIGN COLLATERAL: Logo and Ad
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DESIGN MANDATE: Develop a Logo for Scotia Surgery Inc. of Dartmouth, Nova Scotia. Scotia Surgery is a private surgical clinic that serves Atlantic Canada. It was established by four oral surgeons that wanted to provide the community with an alternative to the long waits at the local general hospitals. They had a vision of providing safe surgical procedures, in a warm atmosphere, with the patient being the main focal point. This was the focus of our Logo. A play on their acronym provided a witty, energetic graphic that put emphasis on the most important factor or their practice, the people.
DESIGN COLLATERAL: Logo, Letterhead and four Business Cards
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DESIGN MANDATE: Design a Logo for Higgs House Productions, a music production company based out of Halifax, Nova Scotia. The Logo reflects a business that is professional, yet creative and gritty. The Logo would contain a graphic that would work both in the business world as well as the entertainment world.
DESIGN COLLATERAL: Logo
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DESIGN MANDATE: MaxReadtime of Halifax, Nova Scotia provides a service which allows people to read books to others via the internet. They were looking for a graphic that was contemporary, clean, simple and versatile.
DESIGN COLLATERAL: Logo and Business Card
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DESIGN MANDATE: Develop a visual identity for Sagaris Nautical Inc, an international shipping company, currently located in Halifax, Nova Scotia. Sagaris is in the business of world wide ship management and consultation, using green vessels which have a unique 'Ax' bow. Their Logo connotes 'green' ships, forward thinking, and an aggressive, take charge approach by using the ax bow as the primary graphic.
DESIGN COLLATERAL: Logo, Letterhead and two Business Cards
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DESIGN MANDATE: Develop a Logo for Posh City Jewelry of Halifax, Nova Scotia. PCJ is a fresh, exclusive face on the jewelry market known for their innovative and trendy designs. They are very passionate about jewelry and their jewelry designs reflect their time spent on research and education about jewelry, its structure, strength and materials.
DESIGN COLLATERAL: Logo
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DESIGN MANDATE: Develop a Logo for Pur (pronounced pure) Alternatives, a company based out of Halifax that sells pure products that are free of chemicals and additives. Pur had a vision of what their Logo would look like, using a tree graphic to symbolize nature and natural products, and having the roots somewhat Celtic and intertwined, they just needed someone to make it happen for production. We worked diligently together to ensure that they got precisely what they had in mind.
DESIGN COLLATERAL: Logo
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DESIGN MANDATE: Develop a visual identity for a Healthy By Nature, a Halifax based business focused on working with clients to help them achieve good health through fitness and nutrition. They provide nutritional therapy to empower people to improve their health and lives through information, food and lifestyle. Their vision: balance, living wellness, purity, holistic and nutrition. Their visual identity inspires action, nature, nutrition, vitality and pure energy.
DESIGN COLLATERAL: Logo and Two Business Cards
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DESIGN MANDATE: Design a Logo for East Coast Squash, a squash club based out of Bedford, Nova Scotia. ECS were looking for a Logo that was energetic, dynamic and forward thinking, a Logo that used an 'Atlantic' or 'East Coast' graphic and could be used on t-shirts, hats and stationary. It would reflect both male and females in the sport, ages seven to nineteen, as well as adults.
DESIGN COLLATERAL: Logo
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DESIGN MANDATE: Develop a visual identity for Bayne Properties Ltd, a property management company located in Hammonds Plains, Nova Scotia, that buys, renovates and rents quality properties in South End Halifax and Halifax Peninsula area. The client was looking for a Logo with a strong graphic that is easily readable as depicting real estate and properties, while symbolizing dependability and strength.
DESIGN COLLATERAL: Logo, Letterhead and Business Card
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DESIGN MANDATE: Design a Logo for a Rockcliffe, a local Municipal owned company in Bedford, Nova Scotia. The Logo incorporates graphics that represented industrial strength. This client was most concerned with having a speedy response to the challenges of the design process. We gladly delivered.
DESIGN COLLATERAL: Logo
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DESIGN MANDATE: Develop a visual identity for a Nova Scotia company that offers consulting in human resources management, career transition, change management, leadership development and recruitment. The Logo embodies this energetic, efficient, professional trio of ladies whose vocation is to manage people and assist them in obtaining peak performance within their business or industry.
DESIGN COLLATERAL: Logo, Letterhead and three Business Cards
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DESIGN MANDATE: Develop a visual identity for Northern Lights Management Consulting Limited of Wellington, Nova Scotia. Northern Lights is a management consulting firm primarily concerned with human resources consulting. Their desired outcome: to create a vibrant, effective and efficient organization. They chose Northern Lights as their company name as a reflection of something far greater than what is evident and within our vision, which provides a sense of awe and hope. The design concept is based on this reflection.
DESIGN COLLATERAL: Logo, Letterhead and Business Card
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DESIGN MANDATE: Design a Logo for Innu Municipal, a local Municipal owned company in Bedford, Nova Scotia. The Logo was to incorporate graphics relevant the INNU along with the graphic Municipal uses in their Logo. This client was most concerned with having a speedy response to the challenges of the design process. We gladly delivered.
DESIGN COLLATERAL: Logo

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Illustrative Logos are frowned upon by designers for everyday use because of their complexity, but are highly effective when used to represent fun and exciting establishments such theme parks, sports teams and events, and recreational establishments.
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DESIGN MANDATE: Design a Logo for a Halifax based company that will provide unique tours of Halifax and surrounding areas of Nova Scotia via a motorcycle sidecars. Because of the nature of the business an illustrative Logo was the best solution that would visually convey the nature and fun spirit of the business.
DESIGN COLLATERAL: Logo, Letterhead and Business Card
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DESIGN MANDATE: Design a Logo for Seaside Santa, a local Halifax County company that sells gifts via delivery. Seaside Santa were looking for a thematic Logo consisting of an illustration of Santa delivering Christmas gifts from a dory. The Logo would be used on their marketing and packaging materials such as labels, business cards. letterhead and greeting cards. Because of the nature of their business an illustrative Logo was the best solution.
DESIGN COLLATERAL: Logo, Letterhead and Business Card

















































































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