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Design Process

IT BEGINS WITH A MARK.

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Design is a process. Here's an idea of the what to expect once we begin your project:

In the first stage of the design process, you will describe what you need designed, and what it entails. This will include discussion about problems and issues that we may encounter, initial ideas, concerns and limitations. As well details of the end product will be exchanged including details such as size, color, and time lines.

The second stage of the design process is research. We will endeavor to research your project in order to know the product/service/company we're representing and the materials required for successful design completion.

The third stage of the design process is brainstorming. In this stage we'll start to explore any and all ideas that could possibly result in the end design. The client is generally not included in this stage of the process, but ideas, thoughts, and possibilities presented (by the client) in the initial meetings are.

The forth stage of the design process is to eliminate some of the ideas that came from brainstorming and start to zero in on the better ideas. At this point we will supply you with some rough drafts of these ideas. Sometimes these design drafts are still in sketch form, sometimes they're computer generated renderings. Generally you would expect to receive anywhere from three to six concepts, depending on the project and it's complexity.

Once you've reviewed the rough drafts, a discussion about the likes and dislikes of the roughs will enable us to either start to develop one specific idea, or to head in another direction with more precise knowledge. This is where the design process really enables the designer and client to synergize.

In the fifth stage a second round of 'further developed' designs will be supplied to the client. These drafts will again be discussed in order to further develop the successful concepts and to eliminate what doesn't work.

In the final stage, the successful design concept will be developed to completion.

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Tel: 902-452-9693

Fax: 902-835-9693

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Design, Ethics & Sustainability

RELEVANT ARTICLES

Design magazines, pages, and links both critically, and as a form of resource.

Ethics & Sustainability

Article, Metropolis Magazine

Lovely As A Tree

Green Design

Greening Graphic Design

Blue Responsibility, Form Mag

New York, Print Magazine

Sustainability Toolkit Designers

Far West, Print Magazine

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